Here are some actual examples of how Cambrix Consulting Group provided the advice, counsel, and implementation necessary for its clients to grow and succeed.

Cambrix helped a multinational client to develop a strategy for launching and marketing a line of Java based software tools for creating Web multimedia. Cambrix completed a detailed analysis of the market and Web development community, including customer segmentation and characteristics, channels/distribution, competitive offerings and practices. The team then created a comprehensive business plan along with specific entry and on-going marketing and sales strategies. Based upon these recommendations, Cambrix was asked to implement the plan. Key milestones and results include:

• Launching a new line of 5 products within a 12 month period, achieving revenues of $6M within one year of product introduction.
• Developing and implementing a brand strategy that positioned the Company as an industry leader in the Web development community. The plan encompassed many marketing vehicles, including online marketing, direct email, direct mail, trade shows, PR, advertising, and key strategic relationships.
• Completing key strategic partnerships with companies such as Intel, IBM, Earthlink, as well as with major developer related Web sites.
• Overseeing the creation of a world class Web site targeted at the Web development community, achieving 150,000+ unique developer visits per month.
• Creating an aggressive distribution/sales program that resulted in sales through 3000+ retail stores, distribution by Tech Data and Ingram, 40+ online partners, as well as significant sales via Electronic Software Delivery (ESD) and other e-commerce programs.
• Assuming key management roles, the Cambrix team assisted the company to a successful public offering on the London Stock Exchange.
• Along with the company founders, conducted a pre-offering road show throughout Europe that resulted in raising $40 million.

Computer Components Manufacturer

A $500+ million manufacturer of computer components engaged Cambrix Consulting Group to develop a strategy for increasing peripheral sales. The Company sold primarily within the OEM channel, but needed to develop additional revenue streams based upon their core manufacturing competencies. Cambrix developed a comprehensive strategy and plan including:

• Changing the way the Company viewed the market by doing detailed customer and market segmentation analysis. Cambrix identified market segments and for each segment provided a customer profile, competitive companies and products, and segment market size.
• Performing a SWOT (strengths, weaknesses, opportunity, threats) analysis. This information, combined with the segmentation analysis, provided clear directions for future product development.
• Creating a channel/distribution strategy with recommendations for entering both the retail and value added reseller channels.
• Identifying key strategic partnerships that could assist the Company in developing state-of-the-art ergonomic designs and features that would appeal to targeted customers.

Hand-held Device Company

A hand-held device company developed a breakthrough consumer electronics product and asked Cambrix to help determine the best business strategy for the company. Cambrix researched and analyzed the new product as well as its potential markets and opportunities. Working closely with the company's founders and technologists, Cambrix developed a comprehensive strategy and plan including:

• Recommending new features and capabilities that repositioned the product as an Internet appliance. This repositioning added new revenue streams and marketing opportunities for the company.
• Developing a comprehensive business plan that detailed a strong vision and significant revenue and profit opportunities.
• Working with a major investment bank to help bring a significant round of financing to the company.
• Developing a strong strategic partner strategy and forming alliances with major players in technology, content, advertising, marketing and distribution.
• Creating and executing a sales and marketing plan for a major launch into consumer electronic sales channels nationwide.

B2B Company

Senior executives in a specialized "old economy" $450 billion/year industry wanted to create a leading B2B eMarketplace that would substantially change work flow and transaction processes. They had a deep understanding of their industry but had no expertise in building Web based businesses. Over the course of a year, Cambrix helped the company become a reality by:

• Creating a business strategy and business plan that reflected the needs and constraints of both "old economy" and "new economy" environments. The business plan resulted in two very successful rounds of funding.
• Becoming an extension of the management team and helping them evaluate key product and marketing vendors/partners.
• Assisting them in developing a staffing plan as well as required skills.
• Developing a major strategic relationship with IBM.
• Helping them in conceptualization of their website as well as its features and functionality.
• Creating a launch strategy for the website and the company.
• Creating business and pricing models that would work in their specific industry.